American Journal of Audiology Vol.21 41-50 June 2012. doi:10.1044/1059-0889(2012/11-0033)
© American Speech-Language-Hearing Association
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The Awareness of the Profession of Audiology Among Entering College Students

Diana C. Emanuela, Jeremy J. Donaib and Chris F. Araja

a Towson University, Towson, MD
b Texas Tech University Health Sciences Center, Lubbock

Correspondence to Diana C. Emanuel: demanuel{at}towson.edu

Purpose: The purpose of this study was to develop and pilot test a survey of entering college students' awareness of the profession of audiology and to report the preliminary results of the survey.

Method: A survey was developed and administered in 2003 at the California University of Pennsylvania. A modified survey was administered in 2009. Survey questions asked students to identify what audiologists do and the education requirements to become an audiologist.

Results: Seventeen percent of the students self-reported that they knew what an audiologist did and were able to accurately describe the profession. Approximately 30% of the students learned about audiology from family/friends. Students reported selecting their major based on interest in a specific field and not on market-driven forces such as job opportunities and salary.

Conclusion: Future surveys should be conducted to confirm the extent of the lack of visibility of audiology as a profession and to serve as a metric for the efficacy of future marketing efforts in the profession.

Key Words: audiology awareness, survey development, audiology


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