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American Journal of Audiology Vol.14 169-175 December 2005. doi:10.1044/1059-0889(2005/019)
© American Speech-Language-Hearing Association
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The "Hearing Aid Effect" 2005

A Rigorous Test of the Visibility of New Hearing Aid Styles

Carole E. Johnson 1, Jeffrey L. Danhauer 2, Reid B. Gavin 1, Summer Raye Karns 1, Amber C. Reith 1, and Ilian Priscilla Lopez 2

1 Auburn University, Auburn, AL
2 University of California, Santa Barbara

johns19{at}auburn.edu

Purpose: The visibility of open ear (OE) styles of hearing instruments was rigorously investigated for their potential to reduce the stigma of wearing hearing aids.

Method: Three groups of 50 young adults (150 total) rated the visibility of 6 hearing aid styles—OE, invisible completely-in-the-canal (CIC), mini in-the-canal (m-ITC), half and full-shell in-the-ear (ITE), and behind-the-ear (BTE)—worn by a peer model with revealing hairstyle, photographed from 2 ft and at 3 different angles (45°, 90°, and 135°).

Results: CIC was rated significantly most "invisible" at 45° and 90°, OE and m-ITC were next at those angles, and OE and BTE were least invisible at 135°.

Conclusions: The findings have implications for counseling potential users who are reluctant to try hearing aids for cosmetic reasons.

Key Words: stigma, open ear hearing aids

Submitted on May 10, 2005
Accepted on September 17, 2005


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This article has been cited by other articles:


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 The GerontologistHome page
M. I. Wallhagen
The Stigma of Hearing Loss
Gerontologist, July 10, 2009; (2009) gnp107v1.
[Abstract] [Full Text] [PDF]


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