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American Journal of Audiology Vol.1 57-60 July 1992.
© American Speech-Language-Hearing Association
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Internal Marketing for the Established Audiology Practice

Dennis Hampton 1

1 White Plains, NY

There has been a dramatic increase in the number of audiologists providing direct services to people with hearing impairments in both private practice and institutional settings. Marketing has become—or should become— an important part in the planning and management of any audiology practice.

This paper outlines several marketing activities aimed at a practice's present client group. This population, or market segment, is the most cost-effective and responsive market segment available. Many of the marketing activities described also represent long-term quality care.

Key Words: market segmentation, internal marketing, audiology practice






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Copyright © 1992 by the American Speech-Language-Hearing Association.